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February 16, 2015

Get more local customers with a Google Business Page

Have you ever searched for a local product or service using Google and seen this page?

Local Search - Local SEO - Web Designer Berea
Google Map Carousel - Local Business Search
This is what Google shows us when we’re looking for local businesses.

It’s a relatively new search result feature introduced by Google aimed at driving more customers to local businesses which is great news, IF, Google knows your business exists!

So, what about your business…? Is it on Google Maps? Does it feature on the first page of Google search results? In all likelihood, probably not, and this is a major concern for your business prospects in this very digital age because:

  1. We no longer ask our friends and family for recommendations on local businesses, we ask Google.
  2. 95% of us only click on links from the first page of Google search results and most of the 95% only click on the top 3 organic links!

 

So, what’s the solution? – Google Business Page.

There a several different things you can do online to get a higher ranking on Google. This exercise is called SEO (Search Engine Optimisation.) With SEO, there are some things you can do yourself, and others that require someone with technical skills (ie. a website).

Creating a Google Business Page is one of those SEO things you can easily do yourself, and it’s FREE! It will literally put your business on the map and even bump up your website ranking.

Google-Business-Page-Map-Pin-Local-Businesses-on-Google-Maps

All the red dots are businesses who have set-up their Google Business Page.

Google Business Page - Map Pin & Business Info

Map Pin & Business Info

A Google Business Page is also known as a Google+ Page for your business. You may be familiar with Google+, Google’s own social media network (Like Facebook).

 

How to create a Google Business Page?

Step 1 – Get a free Gmail account if you don’t already have one.
Step 2 – Get a Google Business Page here.
Step 3 – Verify Business Address – Google will send you a physical post/letter with a verifycation code.

 

Get the most out of it!

Here are 4 things you need if you really want to Google to drive more local customers to your business:

  1. Provide all appropriate contact and business information and fill out all fields.
  1. Make sure your business name and contact details are EXACTLY the same as they appear accross the internet.
    For example, you may have a Cylex or Braby’s business listing, a Facebook page, Twitter Profile, LinkedIn, etc. Make sure the info on these sites are EXACTLY the same as stated on your Google Business Page. Google will literally rank your website lower if your business info does not match up across the internet.

    Tip: Create an Excel spreadsheet of all the places on the internet where your site is listed. On this spreadsheet you can also store passwords and usernames for all of these listings. – Download my template.

    Google Business Page - Business Details - Local SEO

  1. Get REVIEWS on your Google Business Listing
    Once you have your business listing up on Google Maps, one of the most important features to utilize is the customer review feature. This is not necessary but the impact is phenomenal. How can you get reviews? Through my experience, I have found the easiest way to get a good review is to call your best customers and ask them kindly for their time. After talking to your happy customers, be sure to send them a link to your Google+ Business Page and buy them a coffee or lunch next time you see them.

    IMPORTANT – Do not ask several clients at the same time for reviews! If Google sees a lot of reviews coming at the same time Google will automatically write these off as non-genuine and potentially reject them.

    Google Reviews

    Google Reviews

  1. Add pictures of your best products and services.
    Another great way to increase your chance of customers clicking-through to your website or calling is to add pictures of your best products and services. Our lives are busy and getting busier every year, so people will appreciate the convenience of consuming information from an image rather than loads of text. Images are also more engaging and impactful. As the saying goes, ’a picture is worth a thousand words’.
  1. Provide links to your website social media profiles and social media profiles

 

Conclusion

Creating a Google Business Page will certainly help your website rank higher on Google, especially when people are searching for local products and services. However, this is only one piece of the SEO puzzle. If you want a more holistic understanding and strategy to boost your ranking, feel free to

Get in Touch

 

Ask me for a quote to create your Google Business Page:

You certainly can setup a Google Business Page yourself, however, you may not have the time or capacity to DIY. If that’s you, I’d be happy to give you a quote.

C: 072 152 3958
T: 031 2010 907
E: hello@danielskaftouros.com

 

About the author:

Daniel Skaftouros - Art Director / DesignerI’m a designer and creative thinker who lives and breathes all things web and branding. Mondays are my favourite day of the week because I love what I do and use that passion to help people grow their dreams.

— Daniel Skaftouros

Designer / Art Director

 

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