A little bit of context:
Daniel is an experienced Art Director & Designer with over 12 years of Advertising experience. He has successfully run and grown a through-the-line design business in Durban since 2012 after immigrating from his homeland; Melbourne, Australia.
Through a pattern of excellent work and a reputation for integrity over the last 4 years, the business has gained numerous clients across varied industries from eThekwini Municipality to an online Jewellery store in Switzerland.
Daniel’s broad experience allows him to easily navigate through different marketing disciplines from Website Development to executing the finer details of a print campaign, all the while, delivering a holistic marketing strategy from concept to activation.
Daniel is (lucky to be) married to Ashle and the happiest father in the world of 2 young children; Isaac, 3, and Isabella, 1.
My clients
I service a wide variety of businesses and organisations in various industries from the municipality to online eCommerce, SME businesses, advertising agencies and many in between.
My Experience: Over 10 years in the field.
2004 – 2006
I completed a Diploma of Graphic Arts at NMIT for which I received the award for the top folio, aka; The Golden Folio.
Oct – dec 2006
Position:
Freelance Mac Operator.
Clients:
Loreal and Mobil.
Duties:
Finished art, content revisions and print production.
feb 2007- Apr 2009
Position:
Finished Artist.
Clients:
MYER.
Duties:
Finished art, content revisions and print production on catalogues, press adds, magazines and billboards.
Apr – dec 2009
Position:
Junior Art Director.
Clients:
MYER, MYER One.
Duties:
Graphic design, art direction and photographic direction on catalogue layouts, brochures, icons, lock-ups, and typographic treatments.
Jan – May 2010
Position:
Freelance Art Director / Designer / Finished Artist.
Clients:
BMW, Penfolds.
Duties:
Generate ideas for mailable packs, build artwork, design and provide final artwork for printing. Mailer packs usually consisted of envelope, letters, brochures, flyers, forms and invitations.
Feb-Mar 2011
Position:
Freelance Finished Artist.
Clients:
McDonalds, Toy World, Luxaflex.
Duties:
Billboards, brochures and point of sale.
Mar – Jun 2011
Position:
Freelance Layout Artist / Graphic Designer.
Clients:
Hairhouse Warehouse.
Duties:
Re-design of the corporate stationary suite from letterheads to shopping bags. Development of a template suite for print and point of sale posters. Storefront design, and web banner designs.
Jul – Nov 2011
Position:
Freelance Art Director.
Clients:
MYER.
Duties:
Project: 64 page Christmas catalogue. My role included art directing still photography, producing and finessing layouts, retouching and designing.
nov – dec 2011
Position:
Graphic Designer.
Clients:
Gagasi FM.
Duties:
Graphic design and digital illustration for a Cookbook/Memoir.
dec 2011 – feb 2012
Position:
Web Designer.
Clients:
SAMS, RL Daly, playlottoworld.com.
Duties:
Web design, web development, small web banners, marketing emails and website content updates using Adobe Dreamweaver.
Feb – may 2012
Position:
Freelance Finished Artist.
Clients:
The Salvation Army, Duracell, Head & Shoulders, P&G, Plan and Care Australia.
Duties:
Finished art and layouts for direct marketing, point of sale and retail advertising.
June 2012 – Current
Growing a through-the-line design and marketing agency based in Durban, South Africa. Services range from marketing strategy and creative conceptualisation to the execution of digital and printed campaigns.
View services.
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