It’s a relatively new search result feature introduced by Google aimed at driving more customers to local businesses which is great news, IF, Google knows your business exists!
So, what about your business…? Is it on Google Maps? Does it feature on the first page of Google search results? In all likelihood, probably not, and this is a major concern for your business prospects in this very digital age because:
There a several different things you can do online to get a higher ranking on Google. This exercise is called SEO (Search Engine Optimisation.) With SEO, there are some things you can do yourself, and others that require someone with technical skills (ie. a website).
Creating a Google Business Page is one of those SEO things you can easily do yourself, and it’s FREE! It will literally put your business on the map and even bump up your website ranking.
A Google Business Page is also known as a Google+ Page for your business. You may be familiar with Google+, Google’s own social media network (Like Facebook).
Step 1 – Get a free Gmail account if you don’t already have one.
Step 2 – Get a Google Business Page here.
Step 3 – Verify Business Address – Google will send you a physical post/letter with a verifycation code.
Here are 4 things you need if you really want to Google to drive more local customers to your business:
Tip: Create an Excel spreadsheet of all the places on the internet where your site is listed. On this spreadsheet you can also store passwords and usernames for all of these listings. – Download my template.
IMPORTANT – Do not ask several clients at the same time for reviews! If Google sees a lot of reviews coming at the same time Google will automatically write these off as non-genuine and potentially reject them.
Creating a Google Business Page will certainly help your website rank higher on Google, especially when people are searching for local products and services. However, this is only one piece of the SEO puzzle. If you want a more holistic understanding and strategy to boost your ranking, feel free toGet in Touch
You certainly can setup a Google Business Page yourself, however, you may not have the time or capacity to DIY. If that’s you, I’d be happy to give you a quote.
I’m a designer and creative thinker who lives and breathes all things web and branding. Mondays are my favourite day of the week because I love what I do and use that passion to help people grow their dreams.
— Daniel Skaftouros
Designer / Art Director
C: 072 152 3958
Office: 21 Churchill Road, Berea, Durban.
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